The year was 1997. ACES: The Society for Editing — formerly known as the American Copy Editors Society — was founded as a nonprofit organization dedicated to promoting excellence in copy editing.

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why. When it comes to creating ads that convert ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...

Attention spans have grown shorter in the mobile era. That means PR copy must now be crisp and creative if it’s going to stand out. Here are three tips to help you write compelling copy more quickly, ...