Balancing data privacy and personalization is a familiar challenge for marketers, but there are notable discrepancies between the U.S. and European markets when it comes to data privacy. While 71% of ...

Web2’s data monopolies lock users into centralized systems, limiting control over personal information and hindering competition. This decentralized AI personalization protocol offers an alternative.

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

It’s clear—and it has been for years now: consumers want personalization. They want to feel like their favorite brands know them, understand them, and care about them as people. And time and time ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

The tension between personalized experiences and privacy is increasing, and we need to be mindful of the risks that come with the data-driven approach. As we move toward a cookieless future, brands ...

In today’s rapidly evolving digital landscape, B2B marketing has experienced a significant transformation. As businesses increasingly rely on remote interactions and digital channels, marketers must ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Imagine the bank of the future, where every experience you have in financial services is tailored to your individual requirements. Some of the world's most effective organizations are putting the ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...