Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katrin Ribant, co-founder and chief ...

Rigidly adhering to a standard, any standard, without being reasonable and using your ability to think through changing situations and circumstances is itself a bad standard. I guess I should quickly ...

In the perfect world, your object model would map seamlessly to your database schema. Most organizations however, have database naming standards, requirements for how relationships are modeled and ...

For a Java developer, Hibernate 3 annotations offer a terrific way to model the domain layer. Without much effort, you can get Hibernate to generate your database schema automatically, dispensing ...