Loyalty perks such as free stays and upgrades are increasingly important in making travel feasible, per a new Marriott Bonvoy survey.

Book rooms with the same hotel chain, rack up points, earn elite status, and eventually unlock free nights plus a buffet of perks like upgrades and late checkout. Millions of travelers sign up for ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...

If you are a member of a travel loyalty program, the end of the year is a crucial time to check in with your status and benefits so you are set up for success in 2025. With the possibility of earning ...

Hotels, the mission-driven luxury lifestyle hotel brand founded by hospitality visionary Barry Sternlicht, is unveiling Mission Membership, a purpose-driven ...

The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel ...

In recent years, hotels have moved beyond simple free loyalty memberships and launched paid subscription models that promise day‑one benefits like instant upgrades, guaranteed discounts, bonus points ...

Barry Sternlicht's luxury brand 1 Hotels has ditched points for tree-planting and charity donations, betting eco-conscious guests value impact over free stays. The 1 Hotels brand has more than doubled ...

Oasis Hotels & Resorts’ comprehensive ORewards loyalty program offers travel advisors a compelling selling point for repeat bookings. The three-tier membership structure—Silver, Gold and ...

WHY IT RATES: The Fives Hotels & Residences has introduced the ASSET loyalty program to reward travel agents with cash bonuses and perks for booking directly or through preferred operators, enhancing ...