Apple may expand Ultra branding to a foldable iPhone and MacBook Ultra, creating a new premium tier above Pro devices.

Apple reportedly plans major product expansion under new leadership, with foldables, AI wearables, and smart home devices in development ...

Apple has decided to market two of its new products over the next year as "Ultra" devices, Macworld reports. Citing sources ...

This speculative innovation aims to enhance visual experience by creating a more immersive display compared to current ...

Macworld reports that Apple is expanding its ‘Ultra’ branding beyond the Apple Watch to include a foldable iPhone, MacBook ...

A shocking iPhone 18 Pro Max discovery reveals Apple’s first-ever variable aperture lens. Major camera updates coming in 2026 ...

Apple today seeded the fourth betas of upcoming iOS 26.5 and iPadOS 26.5 updates to developers for testing purposes, with the ...

Tim Cook has done an exceptional job in growing Apple's business over the years. One area that investors may not be thrilled ...