RESTON, Va.--(BUSINESS WIRE)--Software AG (Frankfurt TecDAX: SOW) today announced it has joined Marketo’s best-of-breed partner ecosystem, LaunchPoint®. As a result of the partnership, customers of ...

Google Cloud has a substantial new business customer. Marketo, which sells business software used by corporate marketing professionals to target and reach prospective buyers, is moving from its own ...

Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016. Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next ...

CMSWire's Dom Nicastro sheds light on Marketo and what marketers need to know to get the most out of this SaaS-based suite. Marketo is Software-as-a-Service (SaaS)-based marketing automation software ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Getting inside the tangible outcomes of Adobe's acquisitions of Marketo and Magento. LAS VEGAS — Adobe spent $6.43 billion in software acquisitions last year to boost its digital experience suite.

SAN MATEO — Enterprise cloud software company Marketo will bring in nearly $85 million in an initial public offering of its stock, announcing Thursday evening that it is charging $13 a share for a ...

(Reuters) - Adobe Systems Inc (ADBE.O), the maker of image-editing software Photoshop, is in negotiations to buy Marketo Inc, a privately held cloud-based marketing software company, according to ...

A series of Forbes Insights profiles of thought leaders changing the business landscape: Phil Fernandez, Co-founder and CEO, Marketo... Phil Fernandez created innovative marketing automation software ...

Marketo Inc., a maker of Internet-based marketing software, will make its first push into the Japanese market through a venture with Dentsu Inc., Asia’s biggest advertising company, and SunBridge Corp ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...

Simply sign up to the US companies myFT Digest -- delivered directly to your inbox. Adobe has agreed to buy marketing software group Marketo for about $4.75bn, generating a huge payout for Vista ...