Only 13% of respondents consider their martech stack to be good enough. The number one issue with martech is the lack of staff and skills to fully-use the software. Most stack elements are siloed and ...

With budgets always on the list of big CX challenges, it's time to unify and streamline your martech stack to make it more effective and efficient. A marketing technology stack, or martech stack, is ...

The Marie Kondo “KonMari” method — so famous for helping homeowners declutter their domiciles — can show us how to tidy up our martech stacks. By nearly every measure, marketing technology stacks are ...

In today's fast-paced digital world where attention is a scarce commodity, crafting the perfect marketing strategy has become more crucial than ever And at the heart of every successful marketing ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

It wasn’t too long ago that it was trendy for marketing leaders to boast about the latest additions to their marketing technology infrastructure (martech stack). Hundreds of new marketing technologies ...

CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...