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In 1981, IBM hired the advertising agency, Lord, Geller, Federico, and Einstein, to construct a campaign to market its microcomputer. The agency chose Charlie Chaplin's Tramp character as spokesperson. IBM bought the rights to the Tramp from Bubbles, the Chaplin family organization. Bill Scudder, a mime, was chosen to imitate Chaplin's Tramp. This commercial aired on PIX11 in 1982. | WPIX Archives
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