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Explainer: What is A/B Testing?
How does A/B testing work? And is its simplicity too basic for today’s complex online platforms? A/B testing is so common that many of us don’t even notice it. Whenever you pick up your phone, you’re likely becoming part of an A/B test, as sites and apps try to figure out what will get you to click, scroll, or download. But in “two ...
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